Win-Loss Analysis Pricing

Month-to-Month Agreements

De-risk your Win/Loss vendor decision

The big Win/Loss vendors require you to sign a 12 month agreement. We think that's crazy. Why should you shoulder all the financial risk for such a big financial decision? What if the program is falling short and you're only 6 months in? Enterprise software are unfair, and they force customers to take make huge financial commitments without being able to fully test the product beforehand.
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We think you should have the power to pause or stop the agreement at any time if you're not happy with our performance. And structuring our agreements this way keeps us hyper-focused on delivering maximum value to you month-over-month, which helps us build a better product.

5-10x ROI

The ROI is measurable.
Here's how we do it:

If we interview 100 closed/lost deals, we can re-open about 25 of them on average and send them back into your sales funnel. And of those 25 re-opened deals, your team should be able to close about 10 of them with the new data we provide from our interviews. Plug in your ACV for those customers and subtract the monthly Kaptify fee of $5k and you’ll immediately see exactly how much new revenue Kaptify is driving. The Kaptify ROI averages between 5-10x.

On top of this, we deliver consistent insights into why people decided not to buy. This ROI is less directly measurable, but if you implement the findings, the impact on revenue can be substantial.

We Cost Less

Our interviews are -half- the price of other providers

The bigger Win/Loss providers charge between $1,000 - 1,500 per buyer interview. We think that's a crazy number. We charge $500 per buyer interview. And that's the only thing we charge for, everything else is included (surveys, software, service, analysis, recruiting, etc). Why such a disparity between us and them? We don’t know exactly. Maybe our competitors have raised too much venture capital. Maybe the Win/Loss market is still young and therefore prices are still inefficient. Either way, we think $1,000 to $1,500 is way too much.

10 Free Software Seats

We built really powerful Win/Loss software

Besides Kaptify, there are only 2 other Win/Loss providers in the market that have built modern Win/Loss software solutions, and they're a lot more expensive than us. Good Win/Loss software is important because Win/Loss datasets are really big and complex. Building your own software is the most effective way to get consistently high-quality insights at high volumes. Most Win/Loss providers are relying on 3rd party generic tools, which tend to water down the quantity and quality of available insights.

You can add up to 10 teammates into the Kaptify platform - for free.

Free Proof of Concept -- $2,500 in value

5 Free interviews + access to our software

We'll conduct 5 buyer interviews for you for free. Keep in mind that the big Win/Loss providers charge between $1,000 - $1,500 per buyer interview (which we think is way too much). But still, we charge $500 per interview, so 5 interviews is a lot of value for free.

For your free trial we'll also throw in free access to the insights dashboard, to our competition dashboard, you'll be able to share the interviews with your colleagues, basically everything is free for the trial / proof of concept. We want you to get the full Kaptify experience before you make any decions about an official engagement.

Free

Proof of Concept - 1 Month
($2,500 value)

5 buyer Interviews
Full software access
Competitor Intelligence Dashboard
Full access to all insight dashboards
Shareable interviews
Weekly check-in calls

$5k

/ per month

Month to month agreement
(cancel anytime)
10 buyer interviews
300 surveys
10 software seats
Competitor Intelligence Dashboard
Loss Insights
Churn Insights
Win Insights
Retention Insights
Pricing Insights
Marketing Insights
Onboarding Insights
Shareable Interviews
Weekly Check-in calls

Custom

Call us

Month to month agreement
(cancel anytime)
Unlimited buyer interviews
Unlimited Surveys
Unlimited software seats
Competitor Intelligence Dashboard
Loss Insights
Churn Insights
Win Insights
Retention Insights
Pricing Insights
Marketing Insights
Onboarding insights
Shareable Interviews
Weekly Check-in calls

The Best Win/Loss Pricing in the Market

Kaptify Pricing

Month-to-Month Agreements

5-10x ROI

We Cost Less

10 Free Software Seats

Free Proof of Concept -- $2,500 in value

We're helping great companies

grow revenue with our insights

Want 5 Free Win/Loss interviews?

Drop us a line!