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Win/Loss Guides
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Find the info you're looking for in our
Win/Loss Guides
1. Win/Loss Program First Steps
Understanding the ROI of Win/Loss
Running a Win/Loss Program Will Get You Promoted
How to Select a Win Loss Provider
2. Setting Up your Program
Involving Teammates in Win/Loss
Understanding the Different Sources of Win/Loss Data
Tools you Need for a Win/Loss Program
3. Recruiting
How to Recruit People for Win/Loss Interviews
Should you offer a gift card to participants?
How Many Interviews Do I Need?
4. The Interview
How to Conduct a Win/Loss Interview
How to Structure Interview Questions
Key Differences Between Win and Loss Interviews
How to Ask About Product
How to Ask About the Sales Experience
5. Analysis
How to Analyze Win/Loss Interviews
Combine Win/Loss Surveys with Win/Loss Interviews
How to Utilize AI in your Win/Loss Interviews
6. Reporting
Presenting Your Win/Loss Findings to your Team
