Win More | Share the Insights

How it Works

Step One

You gather contacts from your CRM

You provide relevant contacts from your CRM (wins, losses, churned, current users) depending on the data package you choose. We set up a simple process to bring in new contact data at recurring intervals. This data remains perfectly transparent to both of us at all times.

Step Two

We recruit interviewees

We manage recruiting 100%, getting lovers, haters, and everyone in between into live recorded video interviews. No lie, this is a grind and it's where many teams fall apart attempting to gather data. We've developed a multi-step process that yields results. You offer a modest incentive for their participation (say, a $50 gift card to Amazon). We do the rest.

Step Three

We book and conduct interviews

We thoughtfully conduct interviews over recorded video. Every interview becomes available to you in our platform.

Step Four

We transcribe, code, and analyze the interviews

We transcribe and analyze every interview to develop data rich trends in natural language across across product, pricing, competition, sales process, team, and onboarding.

Step Five

We deliver the trends

Trends are taken back to key teams across the organization for improvement and iteration.

Step Six

You enable your teams with powerful new insights.

Feedback leads to improvements that create more closes, higher retention, and happier customers.

Actionable, insightful, data

We gather data in the same language we speak to each other every day. The data is understandable, insightful, and actionable. What's more, every key moment is stored in video and shareable so stakeholders can hear directly from the customer in their own voice.

Questions? Drop us a note.

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