Detailed explanations of exactly why you lost - from the decision maker.
Key insights into the sales process, and where it needs improvement.
Explanation of which competitor they went with, and why.
Full interview captured on video, and easily shareable to team.
Get clear on why you're actually
Winning
Detailed explanations of exactly why you won - from the decision maker.
Insights about why you're losing to key competitors.
Insights into how onboarding went, and how it could be improved.
Insights on renewals, and any associated challenges.
Get Insights on why customers
Churn
Detailed explanations from the decision maker.
Insights on which competitor they chose, and why.
Overview of how the renewal process unfolded.
Insights into whether they're open to coming back to you at some point.
Here's what makes us different
5-8x ROI
We re-open leads that were previously closed through a process we call Winback. If we interview 100 closed/lost deals, on average we re-open about 25 of them for you. And of those 25 re-opened deals, your team should be able to close about 10 of them with new data and insights from our interviews. To find your likely ROI, plug in your ACV and subtract the $5k / monthly Kaptify fee and you’ll quickly see how much new revenue Kaptify is driving for you. On average the ROI is between 5-8x.
More Buyer Interviews
When it comes to Win/Loss and Churn data, the most valuable source of data (by far) is the buyer interview, but it's also the most expensive to procure (you have to recruit the participant, conduct the interview, analyze it, etc). Instead of watering down our services with cheaper and less valuable data sources of like CRM & surveys data, we focus on bringing back as much buyer interview data as possible, and basing most of our findings on insights from buyer interviews. On average we perform 70% more buyer interviews per month than many of our competitors.
No Long Term Contracts
Other Win/Loss & Churn providers require a 12 month agreement minimum. If you sign a 12 month agreement with a provider, you may be looking at a cash outlay of over $100k. That's a lot of money. What if 6 months in, the program isn’t meeting your expectations. Why should you, the customer, have to shoulder all of that risk? We believe deeply that we’ll build a better Win/Loss product if our customers always have the option to leave us. It reduces the risk for you, and it keeps us on our toes which delivering maximum value each month, which helps us build a better product over the long run.
We Cost Less
The bigger Win/Loss & Churn providers charge between $1,000 - 1,500 per buyer interview. We think that's a crazy number. We charge $500 per buyer interview. And that's the only thing we charge for, everything else is included (surveys, software, service, analysis, recruiting, etc). Why such a disparity between us and them? We don’t know exactly. Maybe our competitors have raised too much venture capital. Maybe the Win/Loss market is still young and therefore prices are still inefficient. Either way, we our prices are much more affordable.
Try it for Free
One of the hardest things about making a decision about a Win/Loss or Churn vendor is finding a vendor that will provide you with a full proof-of-concept before you make your decision. To help you with this process, we offer up to 5 buyer interviews for free. We'll do the recruiting, we'll conduct the interview, we'll analyze the interview and we'll give you full access to our Win/Loss and churn software platform (you can even invite your teammates if you want to). Once you've had a chance to fully evaluate our service and technology, then you can decide whether or not Kaptify is something you want to explore further.
